Photo: Grégory Kron, on the left, (deputy general manager SMABTP) and Jean-David Michel (deputy general manager PRO BTP) presented a joint and unique offer of insurance solutions for construction tradesmen ©F.LeroyPRO BTP and SMABTP, both specialists in insurance for construction professionals, are strengthening their partnership in the service of craftsmen.Gregory Kron, Deputy Managing Director of SMABTP, and Jean-David Michel, Deputy Managing Director at PRO BTP announced the launch of a joint offer intended to cover the essential needs of a construction professional (from 0 to 5 employees).It should be remembered that the construction craftsman market represents approximately 400,000 companies with 0 to 5 employees.Special feature: this market remains very dynamic in terms of business creation, since there were 61,000 newly created companies in the sector in 2017, according to Insee sources.The trends for the year 2018 are also in good shape: Gregory Kron, notes an increase of 9.4% compared to the same period of the previous year over the last twelve months, at the end of July 2018.“Get market share”A dynamism that also arouses the greed of general insurers in France, as evidenced by the many general public advertising campaigns targeting craftsmen (all activities combined).Drawing on their in-depth knowledge of the construction market, the two groups are going on the offensive with an alliance of the two brands “to seek market share” according to Jean-David Michel.The latter confirms that the craftsman market, which has become very competitive, has been somewhat neglected in recent years by PRO BTP."Since 2012, the generalization of supplementary health insurance(1) has kept the PRO BTP network very busy, which has become a leader in collective health, and our priorities have turned to segments other than tradesmen", underlines the Deputy Managing Director of PRO construction.“Competitor insurers have therefore continued to progress in this market and we have recorded a decline in the Artisan business,” he notes.For its part, the SMABTP group, a historic player in construction insurance (25% of the market), has not really prospected this specific segment either.A close link with professional construction organizationsTo remedy this, the two groups are counting on this new alliance described as historical and natural since both have relatively similar perimeters, in terms of turnover, number of employees and functioning in the service of the profession (2).Another common strength: both have developed a close link with professional construction organizations (including the FFB and Capeb), due to the type of governance of their structures (joint partnership for the PRO BTP group and professional governance with the FFB for SMABTP ).“For 20 years, distribution agreements have been in place between our two groups as part of a cross-insurance partnership since we already had complementary offers,” emphasizes Grégory Kron.A single point of contact for the craftsmanAlso, this "historical and natural" association is reflected today by the construction of a unique common offer with a single interlocutor to meet the needs of the craftsman.It takes the form of a new website dedicated to the offer (monassuranceBTP.com) and a single telephone number (01 58 901 901)This “upgradeable and adaptable” offer includes the insurance essential for setting up a business, namely the ten-year guarantee, professional health cover and vehicle insurance (first pack).A second pack, intended for employees, includes insurance in the field of health and collective welfare as well as work stoppage cover.Added to this are guarantees specific to the business manager (retirement) and linked to the type of professional premises and activity.No low cost strategyAs for the pricing policy put in place, it will be “competitive and good in the market”, affirm the two managers who exclude any low-cost strategy in terms of insurance premiums.“But when we can lower our rates, we don't hesitate.For example, we have lowered our rates by 5% on health protection for craftsmen,” continues Jean-David Michel.A sharing system has been set up between the networks of the two insurers and 210 joint advisers will distribute the insurance products in equal shares.“There is no question of a merger between the groups, warns Gregory Kron, since the insurance companies are doing well and remain separate”.It should be noted that the two representatives of the groups nevertheless affirm their desire to strengthen this partnership in the future.So no merger, but meetings to be expected and probably projects on which the groups will collaborate in the near future...1. The national inter-professional agreement instituted the generalization of complementary health insurance to all employees on 1 January 2016. The collective contract has become compulsory.2. SMABTP has a turnover of 2.4 billion euros (SMA group), and has 3,250 employees (solvency ratio of 414%);PRO BTP generates 2.9 billion euros in turnover in personal insurance with 2,950 employees (solvency ratio of 223%)Source: batirama.com / Fabienne LeroyEnter your Nickname (your comment will be published under this name)Enter your email (an alert will be sent to this address to notify you of the publication of your comment)Your comment will be published as soon as possible after validation by our moderators.© 2011 Batirama.com |produced by BIP Professional Information |Legal notices |ARTIDEVIS |ARTIPRIX |Notifications Update ARTIDEVIS V9